Running Meta (Facebook/Instagram) and Google Ads for small businesses in India can feel like throwing money into a black hole if not set up correctly. Here is the step-by-step framework used by Bray Consultants to generate leads for under ₹50 each.

1. Choosing the Right Platform: Meta vs Google

Meta Ads (Instagram & Facebook): Best for visual products, local services, fashion, real estate, and B2C brands where visual storytelling creates impulse demand.

Google Search Ads: Best for high-intent queries where the user is actively searching to buy right now (e.g., "best dentist in Jalandhar", "IT services agency near me").

2. Direct WhatsApp Lead Funnels

In India, 90%+ of customers prefer chatting directly on WhatsApp rather than filling long email forms. Setting up Click-to-WhatsApp Meta Ads increases lead conversion by up to 300% for Indian businesses.

3. Local Geo-Targeting Strategy

Target specific radius areas (e.g., 5km to 15km around Model Town, Jalandhar or specific postal codes in Punjab/Delhi) to avoid wasting ad spend on non-serviceable locations.