Scaling direct-to-consumer (D2C) client acquisition requires more than basic search ads. In this enterprise case study, we outline how Bray Consultants Private Limited architected an automated multi-channel DSP & performance marketing framework for BRAY USA, driving a 4.2x increase in new-to-brand (NTB) acquisitions while reducing Customer Acquisition Cost (CAC) by 34%.

The Challenge: High Ad Spend Leakage & Saturation

BRAY USA faced diminishing returns from legacy social media ad campaigns. High audience overlap across Meta platforms caused bid inflation, while cold traffic conversion rates stalled at 1.4%. They required an enterprise ad-tech infrastructure that could dynamically retarget high-intent buyers across Amazon DSP, Google DV360, and programmatic video channels.

Our Strategic Execution Blueprint

Bray Consultants deployed a 4-stage operational framework within the first 30 days:

1. High-Speed Landing Page & Pixel Tracking Infrastructure

We engineered custom server-side CAPI (Conversions API) tracking for Meta and Google, eliminating signal loss caused by browser privacy blockades. Page speed was optimized to a 98/100 Core Web Vitals score.

2. Programmatic In-Market Audience Segmentation

Utilizing Amazon DSP and Google DV360 data streams, we built custom lookalike clusters based on verified purchase intent rather than static demographics.

3. Automated Dynamic Creative Optimization (DCO)

Our creative production team designed 40+ high-retention video Reels and vector graphic variants, automatically rotated by algorithm based on real-time ROAS metrics.

Quantifiable Results & Growth Metrics

  • 4.2x Increase in New-to-Brand (NTB) customer conversions.
  • 34% Reduction in overall Customer Acquisition Cost (CAC).
  • 3.8x Blended ROAS maintained across 6 consecutive months.
  • 100% IP & Data Ownership retained by client under MCA B2B corporate agreements.

Partner With Bray Consultants for Enterprise Scaling

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